Supply path optimization (SPO) is a process used by publishers to increase transparency and efficiency in the programmatic advertising supply chain. Read more! Are you a publisher looking to maximize…
Welcome to our comprehensive guide on bid shading, a critical concept in programmatic advertising. This article explores the ins and outs of bid shading, its benefits, and how you can…
Ad tech witnessed massive evolution in the last decade. The outcome? We got programs capable of managing most of the operational tasks. This led to the rise of programmatic advertising,…
Discover the power of behavioral targeting for publishers with our expert tips and best practices. Increase revenue and engagement by delivering personalized content and offers to your audience. Learn how…
Are you tired of shifting through endless programmatic advertising platforms only to end up confused and frustrated? Do you want to make your next ad campaign a success without wasting…
Have you ever wondered how programmatic ad mediation works? In this article, we will cover all the major aspects of programmatic ad mediation. Here we’ll tell you in detail what…
What is a Demand-Side Platform? Find out how advertisers use DSPs to purchase digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. This blog covers…
Look at the seven best Examples of Programmatic Advertising campaigns that deserve your attention. Programmatic advertising has become increasingly popular for businesses to reach their target audiences online. By leveraging…
Discover the benefits and drawbacks of preferred deals in digital advertising. Learn about the various types of preferred deals, their benefits, and how to set them up in Google Ad…
Do you have questions about how to make the most out of Private Marketplace, PMP deals? We have the answers you’re looking for in this blog. Ad spending on Private…
