In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through…
Is your ad revenue stagnant or on the decline? You’re putting out quality content, but your ad revenue just isn’t reflecting its worth. The culprit might be a misunderstood metric:…
Discover the power of rich media ads in our comprehensive guide for publishers. Learn what they are, how to implement them, and how they can elevate your advertising campaigns. Publishers…
Wondering what is CPM? We’ve got you! In this guide, we cover the nitty-gritty details of CPM, why it matters, and how it can help maximise your ad revenue. The…
As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to…
Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! Our blog unveils 11 strategic moves that turn challenges into opportunities. Dive in for…
For a publisher, calculating the cost per thousand impressions (CPM) is one of the key factors in analyzing a website’s growth. It measures the amount you earn for every thousand…
Discover the complex link between ads and CWV scores, and their impact on users’ browsing experience within publishers’ platforms. Core web vitals have become the gold standard for a seamless…
Discover insider tips and strategies on how to increase CPM for maximum revenue. Unlock the secrets to boosting your earnings effectively. CPMs are among the key metrics in the ad…
