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FirstAudience
FirstAudience is an automated AI-based first-party audience management solution that carries out contextual and interest-based audience segmentation and reporting for Google Ad Manager.
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TRUSTED BY MORE THAN 300 PUBLISHERS WORLDWIDE
Key Publisher Challenges
Manual context attribution
Editorial teams need to manually add metadata for adding the page context. These error-prone tags are neither granular nor scalable.
Audience segment management
Publishers need to create segments manually in Google Ad Manager. Passing audience signals also needs custom code changes.
Lack of relevant data for direct campaigns
The present setups for direct campaigns have very limited capabilities in terms of contextual targeting. Targeting dynamic categories or specific interest areas or products is nearly impossible without intense manual effort.
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Product Capability
AI-driven context
FirstAudience uses a scalable AI model to conduct detailed context analysis of the publishers’ sites which is then passed to Google Ad Manager directly.
Content and interest-based ad targeting
Publishers can understand visitors’ interests on the basis of the content being consumed. This data can be used to create audiences targeted by specific advertisers.
Automated Ad Manager configuration
FirstAudience is fully-automated and requires no code changes and minimal manual effort for segment creation. Publishers also get detailed reports to take data-backed decisions and improve their direct campaigns
Our customers love AdPushup
“Our experience of working with AdPushup has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP’s team, as well as delivering results.”
— Mato Barišić Programmatic Operations Manager
“We were looking to optimize our revenues from existing setup and we’ve used AdPushup for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdPushup.”
— Sanket Vora Sr. Ad Operations Manager
AdPushup is Easy to Use
We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.
Easy setup
No coding required
Dedicated account managers
AdPushup delivered a 50% ad revenue uplift for Pinkvilla
Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.
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Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.
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