Ad fill rate: What is it | How to improve | How to calculate | Is 100% fill rate good | And everything else publishers want to know about it.…
Programmatic video is an important piece of the programmatic advertising puzzle and offers brands unprecedented access to video audiences. Here’s what you need to know about programmatic video. Programmatic video…
Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. Learn about the key features, the difference between open and private auctions, preferred deals,…
Mobile programmatic advertising may be referred to as one of the very popular methods of putting out programmatic ads. In recent times, with digital marketing rising and becoming popular in…
Real-Time Bidding is a type of programmatic buying where impressions are sold in a real-time auction. Here’s all about Real Time Bidding (RTB). What Is RTB? (Explained in Detail) Real…
Are you looking for ways to improve your Real-Time Bidding? Check out our six best practices to help you get more out of your campaigns. Reat-time bidding (RTB) is one…
In this post, we’ll cover what a Real-Time Bidding Platform is, how to choose a suitable one and the best RTB platforms for publishers. Earlier, we covered what Real Time…
Get a primer on types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal), their advantages and disadvantages. Each impression is unique, then why trade them…
PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs…
In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
