Are you tired of shifting through endless programmatic advertising platforms only to end up confused and frustrated? Do you want to make your next ad campaign a success without wasting your time and money?
Well, you’re in luck! We’ve done the hard work for you and put together the top 7 programmatic advertising platforms of 2023.
Yes, you heard that right – we’re predicting the future of programmatic advertising and giving you a sneak peek at the platforms that will dominate the market in the coming year.
But before we dive into the top 7, let’s take a step back and talk about what programmatic advertising actually is.
Think of it as the ultimate digital matchmaker – using algorithms and real-time bidding to connect advertisers with their target audience and serve ads that are relevant, engaging, and effective.
And the best part?
Programmatic advertising saves time, reduces costs, and delivers better results than traditional advertising methods. That’s why it’s become the go-to solution for businesses and marketers who want to maximize their ROI and stay ahead of the competition.
So, are you ready to learn about the top 7 programmatic advertising platforms of 2023? Buckle up and get ready for a ride – we’re about to take you on a journey through the future of advertising.
Also Read: Programmatic Advertising: A Quick Guide For Publishers
On What Criteria Did We Choose the Top 7 Programmatic Advertising Platforms?
Choosing the top programmatic advertising platforms of 2023 was a challenging task.
With so many options available, we had to carefully evaluate each platform based on various criteria to determine which ones deserved to make the cut.
Here are the main criteria we used to make our selection:
- Features
- Ease of use
- Pricing
- User reviews
Top 7 Programmatic Advertising Platforms of 2023
After careful evaluation, we’ve identified the top 7 programmatic advertising platforms.
Each platform offers unique features, benefits, and pricing options and will provide value for businesses and marketers looking to maximize their ad performance.
Here’s a detailed overview of each platform:
1) AdPushup
Overview
AdPushup is a programmatic advertising platform that allows publishers and advertisers to optimize their ad revenue and performance. It offers a range of features, including ad layout optimization, ad blocker recovery solution, ad mediation, amp ads, A/B testing, and header bidding.
Strengths
AdPushup is a user-friendly platform that helps publishers increase ad revenue without sacrificing user experience. It also offers advanced reporting, analytics, and excellent customer support.
Pricing
AdPushup uses a revenue-sharing pricing model, taking a percentage of the additional revenue its optimization tools generate.
Customer Reviews
AdPushup has received positive reviews for its ease of use, ad optimization tools, and customer support.
2) Google Display & Video 360
Overview
Google Display & Video 360 is an end-to-end programmatic advertising platform that allows advertisers to buy and manage digital ad campaigns across multiple channels and formats. It offers a range of features, including real-time bidding, advanced targeting, custom reporting, and audience insights.
Strengths
Google Display & Video 360 is a powerful platform with advanced targeting capabilities and a user-friendly interface. It also offers access to the Google Display Network, which reaches over 90% of internet users worldwide.
Weaknesses
Google Display & Video 360 can be expensive compared to other programmatic advertising platforms, and it may not be suitable for smaller businesses or campaigns with a limited budget.
Pricing
Google Display & Video 360 uses a CPM pricing model, with rates varying depending on ad format, targeting, and audience size.
Customer Reviews
Google Display & Video 360 has received positive reviews for its advanced features, ease of use, and customer support. However, some users have criticized its high pricing and complex reporting.
Read More: Responsive Display Ads: Expert Tips and Best Practices
3) The Trade Desk
Overview
The Trade Desk is a programmatic advertising platform that allows advertisers to buy and manage ad campaigns across multiple channels and devices. It offers a range of features, including advanced targeting, real-time bidding, and custom reporting.
Strengths
The Trade Desk offers a wide range of targeting options, including geographic, demographic, and behavioral targeting. It also offers a user-friendly interface and excellent customer support.
Weaknesses
The Trade Desk can be expensive and may not be suitable for smaller businesses or campaigns with a limited budget.
Pricing
The Trade Desk uses a CPM pricing model, with rates varying depending on ad format, targeting, and audience size.
Customer Reviews
The Trade Desk has received positive reviews for its advanced targeting options, ease of use, and excellent customer support. However, some users have criticized its high pricing and complex reporting.
4) Adobe Advertising Cloud
Overview
Adobe Advertising Cloud is a programmatic platform allowing advertisers to buy and manage ad campaigns across multiple channels and formats. It offers a range of features, including advanced targeting, real-time bidding, and robust reporting and analytics.
Strengths
Adobe Advertising Cloud offers a user-friendly interface and excellent customer support. It also integrates seamlessly with Adobe’s other marketing and advertising tools.
Weaknesses
Adobe Advertising Cloud can be expensive and may not be suitable for smaller businesses or campaigns with a limited budget. Some users have also reported issues with ad delivery and performance.
Pricing
Adobe Advertising Cloud uses various pricing models, including CPM, CPC, and CPA. Rates vary depending on ad format, targeting, and audience size.
Customer Reviews
Adobe Advertising Cloud has received positive reviews for its ease of use, customer support, and integration with Adobe’s other marketing tools. However, some users have criticized its high pricing and issues with ad performance.
5) MediaMath
Overview
MediaMath is a programmatic advertising platform allowing advertisers to buy and manage campaigns across multiple channels and formats. It offers a range of features, including advanced targeting, real-time bidding, and custom reporting.
Strengths
MediaMath offers a wide range of targeting options, including geographic, demographic, and behavioral targeting. It also offers a user-friendly interface and excellent customer support.
Weaknesses
MediaMath can be expensive and may not be suitable for smaller businesses or campaigns with a limited budget. Some users have also reported issues with ad delivery and performance.
Pricing
MediaMath uses a CPM pricing model, with rates varying depending on ad format, targeting, and audience size.
Customer Reviews
MediaMath has received positive reviews for its targeting capabilities, ease of use, and customer support. However, some users have criticized its high pricing and issues with ad performance.
6) AdRoll
Overview
AdRoll is a programmatic advertising platform that allows advertisers to buy and manage ad campaigns across multiple channels and formats. It offers a range of features, including audience targeting, dynamic bidding, and robust reporting and analytics.
Strengths
AdRoll offers a user-friendly interface and excellent customer support. It also integrates seamlessly with a range of other marketing and e-commerce tools.
Weaknesses
AdRoll can be expensive and may not be suitable for smaller businesses or campaigns with a limited budget. Some users have also reported issues with ad delivery and performance.
Pricing
AdRoll uses various pricing models, including CPM, CPC, and CPA. Rates vary depending on ad format, targeting, and audience size.
Customer Reviews
AdRoll has received positive reviews for its ease of use, customer support, and integration with other marketing and e-commerce tools. However, some users have criticized its high pricing and issues with ad performance.
Read More: 4 Proven Ways to Boost the Performance of your Ads
7) SmartyAds
Overview
SmartyAds is a programmatic advertising platform that allows advertisers to buy and manage ad campaigns across multiple channels and formats. It offers a range of features, including advanced targeting, real-time bidding, and custom reporting.
Strengths
SmartyAds offers a user-friendly interface and excellent customer support. It also offers various targeting options, including geographic, demographic, and behavioral targeting. Additionally, SmartyAds offers a high level of transparency in its pricing and provides detailed reporting and analytics to help advertisers measure and optimize their campaigns.
Weaknesses
SmartyAds may not be suitable for larger businesses or campaigns with complex requirements, as it offers a different scale or customization than some other programmatic advertising platforms.
Pricing
SmartyAds uses various pricing models, including CPM, CPC, and CPA. Rates vary depending on ad format, targeting, and audience size.
Customer Reviews
SmartyAds has received positive reviews for its ease of use, customer support, and transparency in pricing and reporting. However, some users have criticized its limited scale and customization options.
Comparison Chart: Top 7 Programmatic Advertising Platforms of 2023
| Programmatic Advertising Platforms | Features | Benefits | Pricing | Customer Reviews |
| AdPushup | Advanced targeting, real-time bidding, custom reporting | User-friendly interface, good customer support | CPM, CPC, CPA | Positive reviews for ease of use, customer support, and targeting capabilities |
| Google Display & Video 360 | Real-time bidding, advanced targeting, custom reporting, audience insights | Access to Google Display Network, advanced targeting capabilities | CPM | Positive reviews for advanced features, ease of use, and customer support |
| The Trade Desk | Advanced targeting, real-time bidding, custom reporting | Wide range of targeting options, user-friendly interface, excellent customer support | CPM | Positive reviews for targeting options, ease of use, and customer support |
| Adobe Advertising Cloud | Advanced targeting, real-time bidding, robust reporting, and analytics | Integration with Adobe’s other marketing tools, user-friendly interface | CPM, CPC, CPA | Positive reviews for ease of use, customer support, and integration with Adobe’s other marketing tools |
| MediaMath | Advanced targeting, real-time bidding, custom reporting | Wide range of targeting options, user-friendly interface, excellent customer support | CPM | Positive reviews for targeting options, ease of use, and customer support |
| AdRoll | Audience targeting, dynamic bidding, robust reporting, and analytics | Integration with other marketing and e-commerce tools, user-friendly interface | CPM, CPC, CPA | Positive reviews for ease of use, customer support, and integration with other marketing and e-commerce tools |
| SmartyAds | Advanced targeting, real-time bidding, custom reporting | User-friendly interface, excellent customer support, transparent pricing | CPM, CPC, CPA | Positive reviews for ease of use, customer support, and transparency in pricing and reporting |
How to Choose the Right Programmatic Advertising Platform?
Selecting the most suitable programmatic advertising platform for your business can be daunting, considering the many options available with various pricing structures, benefits, and features. To assist you in choosing the ideal programmatic advertising platform, we’ve provided an in-depth guide:
Define your Goals and Budget
Before choosing a programmatic advertising platform, defining your goals and budget is important. What are you looking to achieve with your ad campaigns, and how much are you willing to spend? Understanding your goals and budget will help you narrow down your options and choose a platform that fits your needs.
Consider your Target Audience
Different programmatic advertising platforms offer different targeting options, so it’s important to consider your target audience when choosing a platform. Are you looking to reach a broad audience, or must you target a specific demographic or geographic region? Consider each platform’s targeting options and choose the one that best matches your audience.
Evaluate the Platform’s Features
Each programmatic advertising platform offers a range of features, including targeting options, ad formats, reporting and analytics, and customer support. Evaluate each platform’s features and choose the best fit for your needs. Consider factors like ease of use, customization options, and integration with other marketing tools.
Read Customer Reviews
Customer reviews can provide valuable insights into each programmatic advertising platform’s performance and user experience. Read reviews from other advertisers to understand how each platform performs in real-world scenarios. Look for reviews highlighting the platform’s strengths and weaknesses, and pay attention to customer support and pricing comments.
Test and Optimize your Campaigns
Once you’ve chosen a programmatic advertising platform, testing and optimizing your campaigns to maximize their performance is important. Set clear goals and KPIs for your campaigns, and use the platform’s reporting and analytics tools to measure their success. Adjust your targeting, ad formats, and bidding strategies to improve your results.
Final Thoughts
Programmatic advertising is an effective means of connecting and interacting with your intended audience.
With the help of programmatic advertising platforms, you can produce and handle promotional campaigns throughout various outlets and styles, including sophisticated targeting features and live auctioning.
Also, keeping up with the latest developments in advertising technology is essential to ensure that you use the most effective platforms to achieve your marketing goals.
As a business owner or marketing professional, it is important to carefully consider the programmatic advertising platforms available in 2023 to determine which ones are the best fit for your needs.
Based on your ad types, and business niche, you’ll now be better positioned to choose the best programmatic advertising platforms. Sign up here for more information.
FAQs
Programmatic advertising is a type of digital advertising that uses automated technology to buy and sell ad inventory in real-time. It allows advertisers to target specific audiences based on demographics, interests, and online behavior.
Using a programmatic advertising platform can offer a range of benefits, including advanced targeting options, real-time bidding, custom reporting, and ease of use. It can also help advertisers reach their target audience more effectively and efficiently and maximize the ROI of their ad campaigns.
When choosing a programmatic advertising platform, it’s important to consider features, ease of use, customer support, pricing, and user reviews. You should also consider your goals, budget, and target audience and choose a platform that fits your needs.
Programmatic advertising platforms use various techniques to detect and prevent ad fraud, including fraud detection algorithms, third-party verification services, and real-time monitoring. Advertisers can also protect themselves against ad fraud by setting viewability thresholds and using reputable ad networks.
Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.
