Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Maximize revenue & secure your future in video monetization. Get started today!
Struggling to diversify your revenue streams? Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income.
Video adverstising is definitely an ad format for publishers to consider. In fact, according to Statista, in 2023, digital video ad spending hit a whopping $176.63 billion, showcasing its explosive growth. Moreover, it was found, no one spends on digital video ads quite like the US – they topped the charts in 2023 with a whopping amount.
Whether you’re a fan of video ads or not, there is no denying that when used correctly, these ads can provide a substantial boost in revenue.
Hence, the ad industry needs some good video ad networks to match publishers interested in video ads with advertisers willing to deploy video creatives.
So which video ad network performs the best? That’s subjective since there are so many factors involved, but here are some networks that frequently receive positive reviews from users.
21 Best Video Ad Networks for Publishers in 2024
1. Selectmedia
One of the best video ad networks out there, Selectmedia is a great solution for monetizing cross-screen video desktop and mobile worldwide. But bear in mind that they have high requirements for publishers to be accepted to their platform. Their advanced programmatic platform enables advertisers to access high-quality, safe, and fraud-free video media on a truly global scale with optimized price and reach. They work with more than 650 premium direct sites across 55 countries and use proprietary predictive trading and delivery technologies that use big data to go beyond RTB for optimal video yield and performance.
SelectMedia works with the industry’s leading advertisers and is broadly considered to be one of the most trusted and reliable video supply and distribution platforms.
- Model: CPM, CPV, Flat Fee, and Rev Share
- Reporting: Real-time, site filtering, and ad filtering
- Geography: Worldwide
- Payment Method: Wire Transfer, Payoneer, and PayPal
- Minimum Traffic: 250,000 page views per day
Before you read about the next ad network, we’d like to do a little self-plug about ourselves too. Take a look at what AdPushup does and why we’re hand-picked by Google as a certified publishing partner.
AdPushup has have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on UX.
Take a look at how we delivered a 534% ad revenue uplift in 6 Months for CCNA7. If you want to learn how our technology can do the same for you, go ahead and request a demo.
2. Undertone
Undertone is a growing company that offers video ads for in-banner and pre-roll. The company deals with high-impact ad formats and IAB standard formats. Undertone offers CPM rates that are 100% – 1500% higher than traditional ads, but they have steep traffic requirements.
Using ScreenShift, Undertone offers cross-screen solutions to leverage mobile traffic with clear, mobile-ready ads.
- Model: CPM, CPC, CPA, and CPV
- Reporting: Real-time, by campaign and ad filtering
- Geography: Worldwide
- Payment Method: N/A
- Minimum Traffic : 500,000 monthly
3. Google Adx
If you are looking for an unbeatable ad network, there’s no contender for Google ADX, it’s an invaluable tool. This ad network lets publishers strategically transform their monetization strategy and boost revenue. ADX is a programmatic advertising marketplace with high CPM rates that gives flexibility to publishers.
This ad network supports a range of video ad formats, including instream, outstream, in-article, and in-feed video ads. It has advanced targeting options, complete control over ads, and is integrated with GMR, so publishers can avail of numerous benefits.
Model: CPM and CPC
Reporting: Real-time
Geography: Worldwide
Payment Method: PayPal, Bank transfers, and Credit cards
Traffic Minimum: 5 million page views per month
4. Unruly
Another one of the top ad networks in the list is Unruly, which goes beyond traditional ad formats with reader-friendly ads, maximizing user experience and engagement. Even publishers with no video content can access these services. The unruly products are IAB and GDPR compliant. And it makes sure that the partners it is working with are also compliant to standard practices.
Unruly makes it really easy to on-board its platform using simple a piece of code. It follows the LEAN standards by IAB to deliver only quality ad formats which doesn’t hurt users or publishers with their experience and revenue, respectively.
- Model: CPM, PPC, CPA
- Reporting: Real-time bidding
- Geography: Worldwide
- Payment Method: Paypal and Wire Transfer
- Minimum Traffic: N/A
5. AppNexus Video for Publishers
AppNexus offers a service called Video for Publishers. AppNexus lets publishers choose their advertisers and mode of deal like direct deal or programmatic exchange. Furthermore, it supports most video units like in-stream, out-stream and video header bidding as well.
With Appnexus, publishers can package and sell the inventory however they want by ensuring complete control over it. Also, a publisher can access global advertisers and AppNexus marketplace, as per the requirement.
- Model: CPM
- Reporting: Real-time
- Geography: Worldwide
- Payment Method: N/A
- Minimum Traffic: N/A
6. RhythmOne
RhythmOne is a rebranding of Burst Media. The company offers an advertising solution that works across all devices, allowing publishers to maximize their revenue potential. In addition to video and rich media ads, the network also offers sponsorships and distributed content.
A trusted name in video ads, RhythmOne works with over 5,000 publishers under a revenue sharing model.
- Model: Rev share and CPM
- Reporting: Real-time
- Geography: Worldwide
- Payment Method: Check, Paypal, and Wire transfer
- Minimum Traffic: 250,000 page views or 5,000 unique visitors per month
7. Chocolate Platform
Chocolate Platform is a great option for monetizing mobile traffic. Designed for the mobile viewer, engaging video ad units are displayed with the sound off and can be clicked on to provide rich user engagement. Non-obtrusive and native, Chocolate Platform ads are ideal for advertisers and publishers alike because they don’t interrupt the viewer’s experience.
250,000 page views or 5,000 unique visitors per month
- Model: CPM
- Reporting: Real-time
- Geography: Worldwide
- Payment Method: N/A
- Minimum Traffic: N/A
8. Video Intelligence
Video intelligence is a complete contextual video ad format for publishers. Basis the website metadata, it takes video ads from the advertisers and place on publishers site. VI offers to the high CPM ads with an in-stream view.
Video Intelligence has a real-time dashboard that shows publishers what they are making at any given time of the day. And with a few clicks, this data of their earnings is available in the form of graphical representation as well.
- Model: CPM
- Reporting: Real-time reporting
- Geography: Global
- Payment Method: PayPal and Wire Transfer
- Minimum Traffic: N/A
9. Exponential
Exponential is another one of the best video ad networks in the list that allows publishers to utilize the company’s technology to offer in-stream, multi-device campaigns to your current advertisers. The company also allows publishers with video content to utilize their content by luring in premium brand advertisements.
As a publisher, you’ll be able to monetize your inventory with a variety of creative formats. Moreover, support and consulting is also available to help you make the most of your video content.
- Model: CPM
- Reporting: Real-time
- Geography: US
- Payment Method: Wire and Check, Net90
- Minimum Traffic: N/A
10. SpringServe
SpringServe is an ad server, however, it offers yield management and video ad serving to the publishers as one of the services. This product for publishers is completely customizable and makes video ad serving possible for varied web publishers.
SpingServe also understands that publishers like to have control of their ad inventory to better participate in the auction. Hence, it ensures transparency, control, and profit. The complete suite offered by SpringServe is flexible and provide advanced reporting with real-time data.
- Model: N/A
- Reporting: Real-time reporting
- Geography: Worldwide
- Payment Method: N/A
- Minimum Traffic: N/A
11. SpotX
Offering one of the most advanced publisher solutions on the market today. SpotX offers multi-currency reporting, creative reviews, price floor optimization, blocking, and bid activity reporting for publishers.
SpotX is an advanced network that offers CPMs as high as $10. The company serves over 2.5 billion video ads every month with over 1,000 publishers in their network.
- Model: CPM
- Reporting: Real-time
- Geography: Worldwide
- Payment Method: Check, Net60
- Minimum Traffic: N/A
12. Fidelity Media
Fidelity Media has 1,200 publishers working with them and offers CPM, CPC and Flat Fee payment models to publishers. The ad formats that Fidelity offers are standard IAB display formats, mobile web ads, and in-banner videos.
Requirements to join Fidelity are low, with 30,000 monthly impressions and 500 monthly unique visitors required. The company does not work with adult content sites.
Passback tags are available to maximize revenue in the event ad space is not filled by Fidelity.
- Model: CPM and CPC
- Reporting: Real-time
- Geography: Worldwide
- Payment Method: Check, PayPal, Wire Transfer
- Minimum Traffic: N/A
13. Conversant
Conversant offers precision matching technology to optimize your revenue through highly targeted ads. The company comprises premium advertisers from 5,000 of the world’s biggest brands, so payouts are high.
The company offers multiple ad types, including standard display, in-text rollover, full screen, over-the-page, and rich media ads to ensure publishers can maximize their revenues across all devices.
- Model: CPM and CPC
- Reporting: Real-time
- Geography: Worldwide
- Payment Method: Check and PayPal
- Traffic Minimum: 3,000 page views a month (Under ValueClick Media)
14. Adobe Auditude
Adobe Auditude is an ad platform that was purchased by Adobe in 2011. Auditude is a unique solution allowing publishers to use the platform for direct ads and fill any unsold inventory with the network’s ads inventory.
Offering full control to the publisher, Auditude allows you to leverage direct sales and have Auditude fill in when your sales run dry.
Serving video content to virtually every device possible, Adobe ensures that your viewers will be able to see your content on any device with one ad for every screen. Reporting is consolidated, and TV-like ad insertion is available for your own video content.
- Model: CPM
- Reporting: Real-time
- Video Availability: Worldwide
- Payment Method: N/A
- Minimum Traffic: N/A
15. Viewdeos
Viewdeos is video-only ad network for publishers offering premium video solutions. It claims to design the product for publishers to easy to blend with the content without affecting the user experience. The services are available for mobile and desktop devices.
With Viewdeos, you can utilize high-quality video ads. With its quality format and tested ad units, publishers can expect excellent service. The algorithms by Viewdeos is designed to deliver quality ads and maximum results.
- Model: CPM
- Reporting: Dashboard
- Geography: N/A
- Payment Method: Net60
- Minimum Traffic: 2M monthly pageviews
Video ads are the ideal choice for publishers who are trying to maximize revenue. Interactive, fun video content that is targeted to your audience performs extremely well and has a substantially higher CPM than standard ad formats. So there’s no reason not to try them out.
What video ad network are you using?
16. PropellerAds
PropellerAds is another one of the best video ad networks, which offers a range of different ad formats: Banner, on-click and in-banner video. The company boasts over 3,000 active ad campaigns worldwide and performs manual checks on all advertisements to ensure your website only displays the highest quality videos.
With detailed reporting and an easy sign-up process, PropellerAds reports 100% inventory monetization. If video ads can’t fill your entire inventory, they also offer passback, which allows you to show a different ad instead.
- Model: CPM and Rev share
- Reporting: Real-time reporting, reporting by campaign, and ad filtering
- Geography: Worldwide
- Payment Method: Net 15
- Minimum Traffic: None
17. TargetVideo Premium Demand
Its name reveals its features, as it directly focuses on the targeted audience of videos. TargetVideo’s Premium Demand allows publishers to monetize content with high-quality ads from reputable industry partners. Utilizing advanced programmatic video advertising and various ad formats, it suits both enterprise and mid-sized publishers.
This is one of those video ad networks that has plenty of incredible features, including real-time analytics, automated reporting, and dedicated ad optimization. Publishers can sign up for the Managed Video Player, a plug-and-play HTML5 player, or integrate with TargetVideo’s enterprise video platform for comprehensive video hosting and content management.
Model: CPM and CPC
Reporting: Real-time
Geography: Worldwide
Payment Method: PayPal and direct bank transfer
Traffic Minimum: 100,000 visitors per month
18. Primis
Primis is one of the best video advertising platforms working on its ad server and supports both instream and out-stream videos. It allows publishers to deliver unique video content, as it’s also a superb video discovery platform.
With assorted video advertising, it facilitates unparalleled features, preventing fraud and revenue loss. Primis is an absolute marketplace for monetizing videos and boosting user engagement.
Model: CPM and Rev share
Reporting: Real-Time Analytics and Scheduled Reporting
Geography: Globally
Payment Method: MasterCard, VISA, PayPal, American Express and Discover
Traffic Minimum: Upto 1 million views monthly
19. Aniview
Aniview is an advanced ad video ad network platform that empowers monetization across the open web, mobile, and CTV by delivering a comprehensive range of video ads. It provides a robust platform for publishers and advertisers to manage, deliver, and monetize video content effectively. It supports various ad formats such as instream, out-stream, in-app, and in-banner video ads.
It features advanced targeting and analytics that give complete control to the publisher and maximize ad performance and revenue. Additionally, it prioritizes user experience by delivering high-quality, relevant video ads.
Model: CPM
Reporting: Real-Time Analytics
Geography: Worldwide
Payment Method: PayPal, bank transfers, and EFT
Traffic Minimum: N/A
20. Xandr
Xandr is the best-in-class advertising platform that supports various ad types, including instream and outstream ads, rich media ads, and in-banner video ads. This platform was formerly known as AppNexus and uses advanced technology utilizing data-driven insights and real-time bidding to optimize ad placements.
This video ad network empowers advertisers and publishers with tools to manage and monetize their advertising inventory effectively. They aim to deliver impactful advertising experiences while driving innovation and growth in the digital advertising ecosystem.
Model: CPM
Reporting: Real-Time Analytics
Geography: Worldwide
Payment Method: PayPal, bank transfers, and EFT
Traffic Minimum: N/A
21. Magnite
Magnite is a leading global advertising network that operates one of the world’s largest independent sell-side ad platforms. This platform offers exclusive tools and opportunities to monetize video ads and boost revenue. It supports a range of ad formats, including instream, out-stream, audio, native, in-app, and connected TV.
Publishers can control and oversee how their campaigns are working as it provides real-time information. The platform also ensures the delivery of rich-media videos by using the latest video ad technology combined with AI tools.
Model: CPM, CPC, CPA, CPCV, CPI
Reporting: Real-time analytics and revenue reporting
Geography: Worldwide
Payment Method: PayPal, bank transfers, and electronic fund transfer
Traffic Minimum: 5 million page views per month
Conclusion
With numerous video ad networks in the market, it could be difficult for publishers to choose the best one. The above-mentioned video ad networks list for publishers caters to a range of features that empower publishers to create unique video advertisements and increase revenue. Whether you’re looking for mobile video ad networks or for desktops, the ad networks listed above will definitely help. Choose the ones by evaluating their features and potential for monetization.
Frequently Asked Questions: Video Ad Networks
Video ad networks connect advertisers with publishers by aggregating video ad inventory, enabling targeted ad placement, managing bidding and pricing, and providing performance analytics for campaign optimization and effective monetization.
There are a variety of video ad formats such as instream, out-stream, bumper video ads, and more and it’s advisable to use different formats and choose the one that fulfills your goals and reaches the targeted audience easily.
Video ads performance is measured through various components such as number of views, engagement rate, CTR, completion rate, and conversion rates.
Deepak has a keen eye for detail and a deep understanding of the ad tech landscape. Whether it’s through in-depth articles, thought-provoking insights, or compelling storytelling, he’s dedicated to helping people navigate the complex world of ad tech with the simplicity of his words.