ExoClick is a leading ad tech company that provides monetization opportunities for both advertisers and publishers.
Exoclick Review Factsheet:
- Founded in: 2006
- Supported model: CPM
- Supported language: English
- Reporting: Real-time insights and advanced reporting
- Website: https://www.exoclick.com
- Revenue: $156.0 Million (2020)
- Employee count: 100+
Exoclick Review Overview:
ExoClick is a leading ad tech company that provides monetization opportunities for both advertisers and publishers. It works both ways; as an Ad Exchange and and as an Ad Network.
ExoClick’s Ad Exchange platform helps publishers monetize their traffic within ExoClick’s ad network, alongside partnering with other DSPs and ad networks.
As an Ad Network, Exoclick has been serving over 8.5 billion geo-targeted ads per day. These ads are served to a global network of 65,000 mobile or website publisher platforms.
ExoClick’s proprietary software offers 20+ different ad formats, optimized targeting and behavioural retargeting, access to big data statistics and strategic analysis tools to further improve ROI, data refresh every 60 seconds, day parting and 24/7 customer service. Our platform API allows developers to create their own bespoke software add-ons for programmatic processes on our platform.
Exoclick Review: Key Features
Here’s some of the best features of Exoclick ad network:
- Complete control on CPM rate of ads.
- Easy approval process
- Worldwide Coverage.
- Easy Approval
- Constant Earning
- Suitable for Adult Content
Exoclick Ad formats:
- In-Page Push Notification
- Mobile Fullpage Interstitial
- Multi-Format Ads
- Desktop Fullpage Interstitial
- Push Notifications
- Email Clicks
- Outstream Video
- InStream Video Ads
- Video Sliders
- Video banners
- In-Video Banner (VAST)
- Popunders
- Native interstitials
- Native Exit
- Native recommendation
- Display banner
- Sticky banner
- Large footer
- Direct links
- Mobile Instant message
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Exoclick Review: Advantages
Exoclick offers following advantages for publishers:
- Complete control on CPM rate of ads.
- Easy approval process
- Worldwide Coverage.
- Easy Approval
- Constant Earning
- Suitable for Adult Content
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Exoclick Review: Disadvantages
Exoclick is a promising advertising network, but it has few drawbacks as well:
- CPM rates are highly moderate
- Advertisers determine whether your website is fit for their campaign or not.
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How to get started with Exoclick:
- Visit the official Exoclick website
- Signup through Facebook or Email.
- Verify Email and Open the portal of Exoclick
- Submit your website for approval
- Once you get approval, copy the code from Exoclick
- Paste the code in your website and the website will start showing an ad on your website.
Exoclick review: Conclusion
Exoclick is becoming one of the key players in the advertising ecosystem mainly. It is specially built for Adult content but the platform offers quality control, fraud and bot-protection for their advertisers and publishers.
After our detailed review of exoclick, it is safe to conclude that Exoclick is a suitable ad network on the Adult stream websites.
AdPushup vs Exoclick review:
AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A/B testing, and adblock recovery.
The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Exoclick, and OpenX, among others.
AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.
| Features | AdPushup | Exoclick |
| Google Certified Publishing Partner | ✔️ | ❌ |
| A/B testing for all ad types (not just in-line images) | ✔️ | ❌ |
| AdBlock Monetization (Pro-user & ad reinsertion technology) | ✔️ | ❌ |
| Automated Layout Optimization With ML | ✔️ | ❌ |
| Advanced Solutions (control over HB auctions, bid caching, unified bidding module) | ✔️ | ❌ |
| Adrefresh Solution | ✔️ | ❌ |
| Advanced Unified Reporting (9 dimensions and 8 filters) | ✔️ | ❌ |
| Video ads | ✔️ | ✔️ |
* The review was done in October 2021, on the basis of information available on AdPushup and Exoclick’s official website. If there are irregularities, get in touch with the author.
On an average, AdPushup offers a 40% revenue uplift for their publishing partners. Simply put, Adpushup assures Managed Demand, Adblock Recovery, and Greater Revenue.
Get on a call with AdPushup to understand the potential of your inventory.
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Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.
