If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…
Looking forward to maximizing your ad revenue, but puzzled between Adsense vs Ad Exchange? Look no further than this blog. Here, we’ve delved into the nuances that set these two…
Learn how multiplex ads can provide a more engaging and interactive experience for viewers and be a valuable revenue stream for publishers. Multiplex ads can be a powerful tool for…
Open Bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real-time. This guide will show you how it works and how you can make…
The goal of this article is to explore all the differences between CPC and CPA (Cost-Per-Click and Cost-Per-Action). Both pricing models are the key to building an effective marketing funnel…
In this blog, we are sharing information on what does DoubleClick DFP meaning for Publishers and why it is the simplest method of ad monetization. If you are receiving more…
DFP Glossary is designed to make it easy for you to understand all the jargon associated with DFP. We provide clear and concise definitions for all the terms you need…
Google is introducing new features to improve header bidding support. This can help publishers to manage the header bidding implementation. For publishers, header bidding is a quantum leap from Google’s…
If you’re an advanced Google Ad Manager user, you might have heard of the ‘Publisher Query Language (or PQL). After all, it makes your reporting work faster and simpler. If…
Google Ads Manager and Google Analytics don’t track data in the similar fashion and obviously the results may sometimes be inconsistent. Data discrepancies between Google Ads Manager and Google Analytics…
