About the event:
In continuation of efforts to build a dynamic community of publishers from all across the world, AdPushup hosted their 3rd publisher meetup in Delhi aimed at building a community of leaders and publishers at the forefront of the supply side of the programmatic advertising industry.
This third in-person event of the year followed by the success of Dubai & France Chapter, brought together over 15 programmatic leaders from India – IRCTC, The Indian Express, Jagran, Aajtak, India Today, Network18, Essentiallysports, Indiamart, Sarkari result, Bollywood Shaadi, JavaTpoint, How to do in java to name a few.
A closer look into our relationship with publishers.
AdPushup has always worked with the aim of optimising results and ad revenue performances for publishers and their content, over the past few years more than 300 publishers have earned more than 40% higher ad revenue as we helped them gain access to more than 30k advertisers worldwide.
Even during the pandemic, Adpushup was focused on interacting with publishers virtually and building relationships which could be fruitful in the longer run, this particular event was aimed at trying to understand the thoughts of such publishers in person.
The evening served as an opportunity for the publishing community to discuss the current state of the industry, the challenges as well as the opportunities which can help them scale their revenue. We hosted an interesting discussion on “Price, People, Programmatic”.
The session addressed several intricate factors affecting the ad tech industry including Recession and its ripple effects, blistering job market and the current hiring state of the industry as well as optimising the strategies to generate more revenue.
Read more:
1. Ad Tech Predictions 2022: What Does 2022 Have in Store for Publishers?
2. Ad Tech Trends That We Can Expect in 2022
While Adpushup continues to grow as one of the leading Ad Optimization platform for publishers, the efforts to build and sustain a community of leading publishers will continue in the long run to gain better clarity of their issues and how to tackle problem which arise in the future as a part of this ever growing and dynamic industry.
Connect with us
Many leading publishers have found the right results in terms of their ad revenue after working with AdPushup and availing our services – which makes sure that nothing stands between them and their constant growth.
Connect with us and learn how our products can help you seize every opportunity to maximise your ad revenue, feel free to contact us at info@adpushup.com and we will take it from there.
For more information about such events in the future stay tuned to our blogs as we hope to hear from you!
Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.
