The year 2020 was an unpredictable one. It had more headwinds than tailwinds and many industries dealt with an unprecedented crisis because of it. The ad tech industry was one…
IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General Data Protection…
Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The character sequences or strings invoke a pre-defined code. While not…
Transparency issues in digital advertising aren’t entirely new. Big advertisers like Unilever have already made enough noise about the opacity around the dollar spent on digital advertising. While the advertisers…
Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes to meet your monthly ad revenue target, here’s an interesting…
Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…
Sticky ads persistently stick to the screen when a user browses the webpage and offer better viewability. Here’s how to implement them in Google Ad Manager. Sticky ads are exactly…
How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for the impressions? The answer is using line items. If you…
A common knowledge about running WordPress as your CMS is that it’s prone to slowing down over time. This puts users off because who has the time these days for…
There’s a major concern in the Google AdSense community nowadays and it all started when these arrows were found missing their usual spot. The Nessie Arrow was initially introduced to help…
