Ask a thousand publishers, what are their top priorities? You’ll only hear quality content and ever increasing ad revenue. When it comes to ad revenue, the first stop for most…

Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…

AdSense earnings suffered a sudden drop? Let’s find out what could be the case. A lot of publishers face sudden drops in their earnings, CTR and RPM. Why? Drops can…

Google is known to take its policies rather seriously. Multiple high-earning publishers have had their accounts disabled and deleted due to violations. In some discussions with web publishers, we found…

PPC und CPC stehen für Pay-per-Click und Cost-per-Click. Die Netzwerke, welche Zahlungen pro Klick auf die Anzeigen oder Links anbieten, sind PPC/CPC-Werbenetzwerke. Da wir zur Branche der Werbetechnologie gehören, wissen…

Digital ad revenue is the main source of income for the majority of content creators and publishers worldwide. This ad revenue, in turn, is dependent on the number of users…

Google ads manager pricing comes in different models. What you pay varies somewhat depending on how you have set the pricing. In 2019, Google ad manager saw a shift to…

Google Ad Manager is a powerful tool with a complex setup, it’s easy to feel lost. Follow these DFP optimization tips to get your account back in shape. Ad Manager…

Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…

Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…