Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each…

Here’s your guide to In App Header Bidding. In this blog, we have covered all the essentials of in app header bidding and what’s in it for publishers. Many publishers…

Discover 14 powerful tips to streamline ad inventory management, saving you time and resources while maximizing your ad space potential. As publishers, we recognize the importance of delivering engaging messages…

Feeling overwhelmed by online ad metrics like CPC vs CPM, and how do other metrics like CPA, CTR, etc differ? Let us break down these terms, and compare one another,…

This article is your guide to understanding bid requests. We’ll explore what they are, how they function in your operations, and the valuable insights they offer. Let’s delve into it!…

Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Gain insights into how these tactics work and learn to protect yourself from their…

Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure…

Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the…

Discover the power of rich media ads in our comprehensive guide for publishers. Learn what they are, how to implement them, and how they can elevate your advertising campaigns. Publishers…

Delve into the world of adtech: uncover its perks, best solutions, and industry trends. The adtech industry is set to grow from $438bn in 2021 to $1 trillion in 2030,…