Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as...
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Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! Our blog unveils 11 strategic moves that turn challenges into opportunities. Dive...
For a publisher, calculating the cost per thousand impressions (CPM) is one of the key factors in analyzing a website’s growth. It measures the amount you earn for...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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