Hi Ankit,

Ad-blocking solutions/ apps are not the only problem but as Ramen has pointed out, viewers simply ignore ads. The solution is to get users to view ads, apply some of the money spent on advertising and channel it back to brands by creating a sustainable eco-system that will at the same time continue to sustain the web as we know it. As they say; “You only realize that you need it, after you see it!” The problem is that you (the viewer) won’t see it as there are no benefits to viewing ads, for many reasons….

Software for blocking advertisement can be useful to block annoying advertisement like repeating pop-out which can slow down the loading time.It can also guide people into downloading the software they want because banner can confuse people with it’s “download” button on the banner.What is the difference between a person who sleep while an ad is playing and one whom uses a DVR to skip the ad?Is there any difference between a person who uses software to
prevent advertising inundation and one whom ignores advertising?Some software can trick the website that the viewer has seen the advertisement and block it’s advertisement.60 views from people ignoring advertisement vs 20 views from spendthrifts.Which is more valuable?I don’t use adblocker because I get to used to ignoring advertisement just like a lot of people.But I prefer if website charge user to pay fee to advertiser to block their ads on paid user.Why these adblocking software is not illegal?

Thanks Arijit – Yep, would be happy to present at NITEE again 🙂