Joining hands with AdPushup, opened up an array of lucrative opportunities for the team. AdPushup’s robust tech portfolio assured the team of achievable growth and the partnership kicked off.

The capabilities offered are as follows:

*Header Bidding

AdPushup offered a beneficial Header Bidding solution to allow premium advertisers access the team’s website inventory. That led to massive competition and improved bid quality. AdPushup ensured that the right demand partners were bidding on the inventory resulting in eCPMs and Header Bidding revenue showing a considerable rise. This was a significant change as the team could benefit by going beyond the baseline revenue that it had been receiving from solutions such as AdSense.

*Ad Refresh

To capitalize on the high time-on-site by visitors, AdPushup set up ActiveView Refresh Ads across ad units; a refresh solution that increases the number of ad impressions served per session while accounting for ad viewability and user engagement signals on the page (click, scroll, etc).

*Video Ads

The seamless implementation of video ads contributed strongly to the team’s monetization progress. This was a new experiment and the team was happy with the outcomes. Video Ads are finding rising usage today. That is primarily because they allow access to a greater pool of advertisers and also enable the delivery of contextual ads which bring greater engagement.

Some of the key highlights of this approach offered by AdPushup involved:

• Prebid auction enablement;
Competition between Header Bidding partners and AdX demand

• Priorities such as easier go-live and efficient set-up
• Better optimization and greater engagement

*Ad Layout Optimization

For better yields, the team tested diverse and extensive layouts on the site. These were in coherence with images, posts, and new content on the website. The AdPushup team had set up multiple variants to parallely test against the site’s original ad layouts and demonstrate the best possible outcomes. The platform continuously optimized placements, sizes, and colours, to determine the best combinations to deliver high output on performance metrics such as CTR (Click Through Rates).

*Innovative Ads

While trying new solutions in the form of innovative ads, the team explored the benefits of AdPushup’s advanced tech capabilities. The key advantages of this approach included:

• Smooth implementation and tweaks of these ads.

• Improved financial outcomes and greater brand recall enabled through higher CTRs (Click Through Rates) and CPMs (Cost Per Mille).

Innovative ads have been gaining increasing popularity today. Formats such as docket and sticky ads, to name a few, continue to gain traction as they help to achieve:

• High interaction rates

• Better measurability and scalability

• A satisfying experience for the site visitors

Such benefits make it all the more worthwhile for publishers to try out Innovative Ads.

*AdX Capabilities

AdX is a marketplace that allows several premium buyers and sellers to interact, resulting in successful deals. Given that it is normally tricky for publishers to access the exclusive benefits of AdX, having a partner that offers premium services helps to address publisher challenges more effectively.

As a Google Certified Partner, AdPushup offered:

• Additional AdX demand that brought buyers from several additional ad networks, including Google Display Networks. It resulted in the best possible usage of CWBChicago’s website inventory.

• A useful impression-based revenue model as opposed to clicks (which are harder to achieve), eventually bringing higher yields.

With the implementation of Header Bidding, Ad Refresh, Innovative Ads, Video Ads, Layout Optimization, and AdX Capabilities, the team achieved:

• A Overall Revenue uplift rise of 101%
• An Impressions rise of 31%
• A RPM increase rise of 48%