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Which of the #Google Adsense Alternative is a fit for your business?
It looks like you’ve tried Google Adsense and it doesn’t meet your needs. When compared with Google AdSense, there are many good ad networks offering better revenue, service, and support.
Finding the perfect AdSense alternative is not an easy task for publishers. However, publishers can try finding ad networks that fit their requirements.
At Adpushup, we frequently conduct in-depth research on different ad networks, and discuss their capabilities, pros & cons, and payment policies.
The ad networks mentioned on this page are the few that we’ve chosen as the very best Google Adsense alternatives.
These are the advertising networks that are the top adsense alternatives, in our humble opinion:
What are Ad Networks and Why You Need One?
Ad networks acquire available inventories from a publisher and sell them to advertisers as packaged impressions.
In a simple inventory selling process, think of an ad network as a mediator responsible for introducing the right impression to the right buyer. It partners up with publishers (supply-side) and advertisers (demand-side) to help them reach their ad campaign goals
Within the advertising ecosystem, ad networks act as essential monetisation element. Without ad networks, publishers would have to negotiate deals with each individual advertiser.
Additionally, ad networks are known to efficiently sell remnant inventory. Doing this makes sure that the publishers’ inventory makes it to the right advertiser in time. It is clear by now that ad networks are essential for publishers.
How to Choose the Best Ad Network?
Size of Advertiser Network
All things being equal, an ad network with 10,000 advertisers on board will give you better performance than one with 1,000 advertisers—assuming of course that the number of active campaigns running on the network at any time is also proportionate to the number of advertisers.
Quality of ads in the network
Low quality ads are just bad advertising in general, even if you ignore the intangible damage that you may suffer from associating with them—fact remains that even within ads, there’s a hierarchy, and users are less likely to click on low quality ads, leading to lower CTR and revenue.
Variety available in ad formats
Ad networks offer multiple ad formats such a standard IAB display units, rising start IAB display units, custom display units, text ads, rich media ads, video rolls, interstitials, pop-ups, pop-unders, in-text ads, search box, tag cloud, and other proprietary formats that are exclusive to them.
Compensation & payment terms
Which pricing model works best for your website can be ascertained by testing them out one by one and comparing the revenue that’s generated. The benefit of signing up with an ad network that offers more than one compensation model is that you won’t have to switch each time you want to try out a new one.
Ad Management and Support
When choosing an Adsense alternative, ensure looking for an ad network that provides active ad management and support. At the same time, pay attention to the level of control you have over the ads that are shown on your site. Ad networks with good management platform ensures that you make a little trial and error as possible.
The Underlying Technology
Apart from a robust hardware infrastructure, a good ad network should provide a great UI/UX experience to its users. Think of Google AdSense, one of the reasons that it’s so popular is that it’s a breeze to set up and run, yet at the same time so feature-rich.
Table of Contents
Best CPM Ad Networks For Publishers </a></strong>","text":"1. Best CPM Ad Networks For Publishers ","link":"1-best-cpm-ad-networks-for-publishers"},{"level":2,"content":"<meta charset=\"utf-8\"><strong>2. <a href=https://www.adpushup.com/"https://www.adpushup.com/blog/highest-paying-ppc-ad-networks//">CPC/PPC Ad Networks 2022</strong></a></strong>","text":"2. CPC/PPC Ad Networks 2022","link":"2-cpcppc-ad-networks-2022"},{"level":2,"content":"<strong><meta charset=\"utf-8\">3. <strong><a href=https://www.adpushup.com/"https://www.adpushup.com/blog/8-ad-networks-best-suited-for-small-publishers//">Ad Networks Best Suited For Small Publishers</a></strong></strong>","text":"3. Ad Networks Best Suited For Small Publishers","link":"3-ad-networks-best-suited-for-small-publishers"},{"level":2,"content":"<strong><a href=https://www.adpushup.com/"https://www.adpushup.com/blog/the-top-16-best-video-ad-networks-to-improve-your-earnings//">4. Top Video Ad Networks for Publishers </a></strong>","text":"4. Top Video Ad Networks for Publishers ","link":"4-top-video-ad-networks-for-publishers"},{"level":2,"content":"<strong><a href=https://www.adpushup.com/"https://www.adpushup.com/blog/cpm-ad-networks//">","text":"","link":""},{"level":2,"content":"5. </a><strong><a href=https://www.adpushup.com/"https://www.adpushup.com/blog/top-8-best-paying-mobile-ad-networks-you-should-try//">Top Mobile Ad Networks for Publishers</a></strong></strong></strong></strong>","text":"5. Top Mobile Ad Networks for Publishers","link":"5-top-mobile-ad-networks-for-publishers"},{"level":2,"content":"<strong><a href=https://www.adpushup.com/"https://www.adpushup.com/blog/the-top-16-best-video-ad-networks-to-improve-your-earnings//">Top Gaming Ad Networks for Publishers</a></strong></strong></strong></strong></strong></strong>","text":"6. Top Gaming Ad Networks for Publishers","link":"6-top-gaming-ad-networks-for-publishers"},{"level":2,"content":"<strong><a href=https://www.adpushup.com/"https://www.adpushup.com/blog/the-top-16-best-video-ad-networks-to-improve-your-earnings//">Best Adsense Alternatives for Publishers</a></strong></strong></strong></strong></strong></strong>","text":"7. Best Adsense Alternatives for Publishers","link":"7-best-adsense-alternatives-for-publishers"},{"level":2,"content":"<strong><a href=https://www.adpushup.com/"https://www.adpushup.com/blog/the-top-16-best-video-ad-networks-to-improve-your-earnings//">Top <strong>Indian Ad Networks for Publishers</strong></a></strong></strong></strong></strong></strong></strong>","text":"8. Top Indian Ad Networks for Publishers","link":"8-top-indian-ad-networks-for-publishers"}]" data-visible="[false,true,false,false,false,false]" data-smooth="true">
- 1. Best CPM Ad Networks For Publishers
- 2. CPC/PPC Ad Networks 2022
- 3. Ad Networks Best Suited For Small Publishers
- 4. Top Video Ad Networks for Publishers
- 5. Top Mobile Ad Networks for Publishers
- 6. Top Gaming Ad Networks for Publishers
- 7. Best Adsense Alternatives for Publishers
- 8. Top Indian Ad Networks for Publishers
Small to medium publishers look for ad networks offering a good CPM rate.
When compared with Google AdSense, there are many good ad networks offering better revenue, service, and support.
Publisher ad network based on CPM means that payment for media owners is estimated according to the CPM revenue model. In CPC model, the advertiser pays for a fixed number of clicks. However, in CPM, the pay for the impressions.
CPM advertising is thus mainly used for brand-awareness campaigns instead of performance-based. CPM is best suitable for ad campaigns targeted at providing a particular message or growing brand recognition. The CTR is less important in such instances since the publicity from an ad featured on a high-traffic website helps deliver brand message.
- Media.net is a leading ad tech company comprising of 1000+ employees. Publishers can use the Media.net platform to create and customize ad units that display text ads from across the Yahoo! Bing Network. To qualify for the program, publisher websites possess a significant amount of original content and not infringe any third party intellectual property rights.
- Revcontent thrives in the native advertising, however, it has started offering display ads to publishers as well. The ad network claims to offer 30-50% higher rates than other platforms. Along with better publisher control and user experience. As per their audience engagement strategy, it utilizes the audience insight feature to drive better CTR and revenue.
- BuySellAds: With no minimum traffic requirements, BuySellAds is a great choice for website owners who have just started out. Now you can make sure that the few hundred visits on your site do not go to waste and earn you money over the long-term. And as your traffic grows, so will your earnings. BuySellAds offers you 75% of the revenue they get from the advertisers.
- RevenueHits: Owned and operated by Intango Ltd, RevenueHits is an ad network for publishers. The company serves more than 2 billion ad impressions daily, Also, it claims to offer a 200% fill rate across all geographical locations. And it mainly deals with display and mobile ads. It has a real-time multi-tracking reporting system where publishers can track impressions and clicks.
- Adcash: Adcash offers display and native ad services to publishers. The network is known to put user engagement and experience at top priority all the time. Being an invite-only network, publishers need to submit their website for review. If the publisher’s inventory is accepted, the publisher can start adding ad units to webpages.
Here’s a detailed feature-breakdown of best CPM ad networks:
| Ad Network | Underlying Technology | Dedicated Ad Management | CPM Rates | Ad Formats | Payment Terms |
|---|---|---|---|---|---|
| Media.net | Cross-platform header bidding | Yes | $1 to $1.25 CPM | Contextual, Native, Display, Video Ads | Payment threshold: $100 |
| RevContent | Lightweight, Customisable technology | Yes | $0.44 to $3. | Native, Sponsored Content, Newsletter, Video Ads, Google AMP | Net 30 or Quicker Terms |
| BuySellAds | Header bidding management | Yes | $0.25 to $2.25 | Native, Content, Podcast, Display, Email Ads | Minimum payment threshold: $20. |
| RevenueHits | Ad-monitoring technology | Yes | $1.5 (US, UK, Germany & Canada) $0.5 (Others) |
Popunder, Slider, Footer, Display Banner, Dialogue, Shadow Box, In-Page Push | Net30 payout cycle. |
| Adcash | Anti AdBlock Technology |
Yes | $1 to over $10 | Popunder, Interstitial, In-Page Push, Native, Banner, AutoTag | * Payment cycle: 30 Days * Minimum amount: 25 USD/EUR |
What makes Adpushup a Market Leader in Revenue Optimization?
AdPushup is a Google Certified Publishing Partner (GCPP), which means we have been hand-picked by Google for our track record of helping publishers succeed using value added services and technology, offering superior interaction and expert consulting, and maintaining a strong reputation for prioritizing a healthy ad ecosystem. Don't settle for less than the best.
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PPC and CPC stand for Pay-per-click and Cost-per-click, respectively. The networks that offer payments per click on the ads or links are PPC/CPC ad networks. To save you some time, we are presenting you with a list of top CPC/PPC ad networks:
Being a part of ad tech, we know getting a click on ads is once in a blue moon event. However, users do click on ads. Especially during the Q4, advertisers see an increase in the number of clicks on ads.
When compared with impressions, clicks on ads get better interaction and engagement to advertisers. Hence, advertisers agree to pay more for clicks on ads. If you are partnered with a good network then you can surely make the most out of the CPC model of payment.
Here’s a list of top CPC/PPC ad networks:
- Infolinks:
Infolinks is a smart ad network for publishers to make money via their blogs and websites. It generates high revenue for over 100,000 online publishers, worldwide.
Infolinks is one of the more popular supplementary income sources because its ad units are comparatively unobtrusive–they don’t have standard banner space. Instead, the ads appear minimized or in hyperlinks, and visitors need only to hover their mouse pointers over the links for the ads to appear.
- Bidvertiser:
Bidvertiser as an ad network offers monetisation solution for publishers’ inventory by making them reach to premium demand. If you have a website and you want to join, there are the usual conditions—such as not allowing adult sites and/or sites selling illegal drugs. You can’t join if your website is under construction, or if your site already has too much advertising, to begin with
- ClickAdu:
Clickadu is an ad network for publishers dealing with over 740M ad impressions daily. The multiple ad formats served by the company include PopUnder, video ads, and banner ads among others for desktop and mobile devices.
It has no minimum traffic requirement supporting even the small publishers for inventory monetization. However, the publisher’s website still needs to go through auditing for Clickadu to accept and approve it.
- ClickAdilla:
Publishers can choose the real-time auction service by the company. It enables publishers to get in contact with the ClickAdilla SSP where they can get in touch with various demand partners.
ClickAdilla is a self-serve ad network for publishers. It offers various ad formats like PopUnder, banner, pre-roll, web-push and native. Also, it enables targeting based on geography, browser, IP address, and other categories.
Here’s a detailed feature-breakdown of best CPC/PPC ad networks:
| Ad Network | Underlying Technology | Dedicated Ad Management | PPC/CPC Rates | Ad Formats | Payment Terms |
|---|---|---|---|---|---|
| Infolinks | Intent targeting | Yes | $1 to $5 per 1000 ad impressions | In-fold, in-top, In-article, In-frame, In-screen, In-text | * Payment terms: NET-45 * Minimum payment threshold: $50 |
| Bidvertiser | JS Tags or XML implementation |
No | $0.50 to $1. | Display banners, pop unders, sliders, smartlinks, XML and programmatic ads | * Payment terms: Net-30 * Minimum payment threshold: $10 for Paypal |
| ClickAdilla | Real-Time Bidding | No | $0.1 to $1 | PopUnder, banner, pre-roll, web-push, and native. | * Minimum payment threshold: $20. |
| Clickadu | User-friendly self‑serve platform | Yes | $0.01 to $2.5 | Banner ads, pop-unders, push notifications, in-page push, video pre-roll, skim | * Payment terms: Net-7, Net-30 * Minimum payment threshold: $50 for Paypal |
| Taboola | Actionable data insights, A/B testing and alerts. |
No | $0.02 to $2.5 | Popunder, Interstitial, In-Page, Push, Native, Banner, AutoTag | * Payment cycle: 30 Days * Minimum amount: 25 USD/EUR |
Keep More of Your Revenue
AdSense deducts a flat 32% of ad revenue generated from your website as platform fee. AdPushup charges a much more modest revenue share, couple that with our average revenue uplift of close to 40% for AdSense publishers—and you end up keeping more of your hard-earned revenue, every month.
We’ve did a thorough research on ad networks that are best suited for for smaller publishers. Here’s a final list based on key criteria such as low entry requirement, high inventory utilisation, and reliable payouts
You’re a small fish in a big pond. Being a website owner, whether a business or a blogger, you’ll find that many ad networks simply won’t accept your website. There are several reasons for rejection – from your niche to having too little visitors to your website not meeting the network’s requirements.
It’s much harder for small businesses and publishers to get accepted into ad networks. But, that doesn’t mean there aren’t plenty of networks that would love to display their ads on your website.
Many of the networks for smaller publishers will pay less. We’ve done our best to put the highest paying networks at the top of this list, but revenue will be dependent on your traffic and niche.
- Propeller Ads:
PropellerAds has developed in-house algorithms that enable better matching of users and advertisers. Along with being an ad network for the publisher, PropellerAds is also a self-serve platform for advertisers, using which they can create and design their ad campaigns.
PropellerAds is easy to get started with and publishers can create and paste ad codes on their own. However, for better support, the company provides personal account managers as well.
- PopAds:
PopAds is known as a premium pop-under ad network. PopAds ad network has a very quick and easy approval process for publishers willing to monetize their ad inventory. An interesting aspect about popads is its bidding system, which means publishers can set the minimum bid which they will be accepting from the advertisers.
As a publisher, you can join popads even if your website is new. You’ll have complete control over the ads that will be displayed on your site.
- PopCash:
At the present time, over 10,000 campaigns are active on Popcash, along with more than 120,000 active publishers. The ad network further boasts of receiving over 4,000,000,000 monthly visitors.
Publishers can easily leverage this ad network to serve popunders to their users and earn high ad revenue. Additionally, publishers can use this ad network for both web and mobile monetization
- SmartyAds:
SmartyAds is a CPM advertising network serving ads worldwide. It is an award-winning, leading omnichannel ad tech platform that streamlines the process of real-time advertising campaign management, inventory purchasing, and ROI generation on all screens and platforms.
SmartyAds SSP offers revenue generation opportunities for app developers and web publishers that wish to maximize their ad revenues.
| Ad Network | Underlying Technology | Dedicated Ad Management | Advertiser / Publisher size | Ad Formats | Payment Terms |
|---|---|---|---|---|---|
| Propeller Ads | Adblock Bypass | No | 150K Publishers | Push notifications, on-click ads, in-page push, interstitials, smart links | $5 (NET30) |
| PopAds | Realtime reports and charts | No | 3500+ Publishers | Pop-under, Pop-up, Tab-up, Tab-under | $5 (Anytime Withdrawal) |
| PopCash | Self-served platform | No | 120000+ | PopUnder, popups | $10 (Daily Payments) |
| SmartyAds | Header Bidding Implementation |
Yes | $0.01 to $2.5 | Display, Video, Native, and Mobile Ads, Digital ads | $50 (NET30) |
AdPushup delivered a 50% ad revenue uplift for Pinkvilla
Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.
View case study
Publishers experimenting with new ad formats to earn more revenue may want to consider video ads. Video ad is one of the most engaging ad types. This is the reason, US is expected to spend $34 M on video advertising in 2019.
| Ad Network | Underlying Technology | Dedicated Ad Management | Advertiser / Publisher size | Ad Formats |
|---|---|---|---|---|
| Select Media | Full stack & Out-stream video SSP technology | Yes | 650+ premium direct sites across 55 countries | Bottom Sticky, In-article, In-article floating, Vidsplay, Overlay, Fixed Playlist, Slider Playlist, Brand Header |
| UnrulyX | Programmatic Ad Platform |
Yes | 100+ Publishers | Video, CTV, In-app. Display, and Social Extensions |
| Propeller Ads | Adblock Bypass | No | 150K Publishers | Push notifications, on-click ads, in-page push, interstitials, smart links |
| Exponential | Access to Exponential’s Demand from Top Agencies and Advertisers | No | 100 Global brands | Multi-channel Monetisation (Display, Video and Mobile) |
Our customers love AdPushup
"AdPushup has been a reliable partner and their enterprise solution works like charm especially the support."
- Amit Qazi, Programmatic and Ad Operations Head
Mobile devices have taken over the world in the last decade; with the number of users accessing the internet has surpassed desktop users. The ad tech industry responded to this change by launching multiple mobile-specific ad networks. However, finding a reliable network can be challenging. Let’s take a look at a few mobile ad networks that publishers and developers regularly vouch for.
| Ad Network | Underlying Technology | Dedicated Account Management | Advertiser / Publisher size | Ad Formats |
|---|---|---|---|---|
| AdMob | High-performing ad formats & automated tools | No | A robust network including over 100,000 apps and mobile sites | Interstitial, rewarded, native, and banner ads |
| InMobi | Header Bidding, InMobi SDK | Yes | 1000+ Apps | Video, native, playable, rich media, carousels, and interstitials |
| StartApp | Diverse advertising via direct and programmatic channelsBypass | No | 500K+ Integrated Apps |
Rich media, video and native ad units. |
| Smaato | Header Bidding Solutions, Programmatic Deals, Build Your Own Walled Garden |
No | 1000+ apps | Native, OTT, Video, Display Ads |
Never Feel Stuck Again
Unlike Google AdSense, we provide personalized, one-to-one support to all our publishing partners—by phone, chat, and email. So you spend less time troubleshooting and more time focussing on your core business.
Dedicated Account Managers
All our partners get a dedicated account manager; to assist with everything from the on-boarding to providing everyday ad ops support and technical troubleshooting.
Google Policy Compliance
Our close relationship with Google and deep understanding of their ad products such as AdSense, AdX, and GAM allows us to deliver quick and efficient policy compliance assistance.
Gaming ad networks sell space on the publishers’ gaming sites or gaming apps. Their target is to gain more users for their ad network and the advertisers by conducting research based on the demographics, interests, and genres of the gamers.
| Ad Network | Underlying Technology | Dedicated Ad Management | Advertiser / Publisher size | Ad Formats |
|---|---|---|---|---|
| AdColony | Full stack & Out-stream video SSP technology | Yes | 650+ premium direct sites across 55 countries | Bottom Sticky, In-article, In-article floating, Vidsplay, Overlay, Fixed Playlist, Slider Playlist, Brand Header |
| AdsCompass | Self Serve platform, RTB, tools for webmasters | No | 6500+ active advertisers & 3000+ active publishers | Push Notifications, In-page, Native, Pop, Calendar |
| ChartBoost | Helium in-app unified auction, Transparent reporting and insightful analytics |
No | 150K Publishers | Rewarded, Interstitial, Banner, and MREC |
| AdAction | Up-To-The-Minute Reporting, Premium demand |
No | 600+ Advertisers |
Natives ads for mobile apps and games |
AdPushup Guarantees a 20% revenue uplift
Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.
During their ad monetisation journey, publishers find themselves looking for alternatives to Google AdSense. And consequently, the industry doesn’t fail to offer just what publishers need. Here, we’ve compiled a list of most popular adsense alternatives:
| Ad Network | Underlying Technology | Dedicated Ad Management | CPM Rates | Ad Formats | Payment Terms |
|---|---|---|---|---|---|
| Media.net | Cross-platform header bidding | Yes | $1 to $1.25 CPM | Contextual, Native, Display, Video Ads | Payment threshold: $100 |
| RevContent | Lightweight, Customisable technology | Yes | $0.44 to $3. | Native, Sponsored Content, Newsletter, Video Ads, Google AMP | Net 30 or Quicker Terms |
| BuySellAds | Header bidding management | Yes | $0.25 to $2.25 | Native, Content, Podcast, Display, Email Ads | Minimum payment threshold: $20. |
| RevenueHits | Ad-monitoring technology | Yes | $1.5 (US, UK, Germany & Canada) $0.5 (Others) |
Popunder, Slider, Footer, Display Banner, Dialogue, Shadow Box, In-Page Push | Net30 payout cycle. |
| Adcash | Anti AdBlock Technology |
Yes | $1 to over $10 | Popunder, Interstitial, In-Page Push, Native, Banner, AutoTag | * Payment cycle: 30 Days * Minimum amount: 25 USD/EUR |
| Infolinks | Intent targeting | Yes | $1 to $5 per 1000 ad impressions | In-fold, in-top, In-article, In-frame, In-screen, In-text | * Payment terms: NET-45 * Minimum payment threshold: $50 |
| Bidvertiser | JS Tags or XML implementation |
No | $0.50 to $1. | Display banners, pop unders, sliders, smartlinks, XML and programmatic ads | * Payment terms: Net-30 * Minimum payment threshold: $10 for Paypal |
| ClickAdilla | Real-Time Bidding | No | $0.1 to $1 | PopUnder, banner, pre-roll, web-push, and native. | * Minimum payment threshold: $20. |
| Clickadu | User-friendly self‑serve platform | Yes | $0.01 to $2.5 | Banner ads, pop-unders, push notifications, in-page push, video pre-roll, skim | * Payment terms: Net-7, Net-30 * Minimum payment threshold: $50 for Paypal |
| Taboola | Actionable data insights, A/B testing and alerts. | No | $0.01 to $2.5 | Popunder, Interstitial, In-Page, Push, Native, Banner, AutoTag | * Payment cycle: 30 Days * Minimum amount: 25 USD/EUR |
AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there are many.
We present you a list of top Indian ad networks that you can use to monetize your website. You’ll benefit from the fact that the ad inventory is tailor-made for the country and hence, will translate to better performance and higher returns for you:
| Ad Network | Underlying Technology | Dedicated Ad Management | Advertiser / Publisher size | Ad Formats |
|---|---|---|---|---|
| Adgebra | Real-time insights and easy integration | Yes | 100+ premium direct sites | Native, Rich Media, Interstitials, Video Ads |
| Affle | Transform Ads into Recommendations with Consumer Insights-Led Solutions | No | 100+ active active publishers | Display and video ads |
| Pubmatic | RTB advertising technology, Cross-screen video, inventory quality, and Media buyer console | No | 1000+ Publishers | Rewarded, Interstitial, Banner, Video ads |
| XapAds | Powerful open RTB, advanced video technology | No | 100+ Publishers |
Native, Rich Media, Interstitials, Video Ads |
AdPushup delivered 534% Ad Revenue Uplift for CCNA7
CCNA7 is a niche website that publishes educational material including in-depth learning modules and exams targeted towards people interested in preparing for the IT certification. It follows a Q&A theme and regularly updates content with the latest CCNA related information and insights.
View case study
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