Effective Ad Tech Optimization for Publishers

This course is aimed at publishers who have a basic understanding of programmatic advertising and want to upscale their business and generate more ad revenue. The course will help ad ops professionals or decision makers who have an understanding of the sell-side part and are looking to skill up. Whether talking about how they can earn more from advertisers using Header Bidding to what security checks they should take to avoid ad fraud, all the topics mentioned below directly impact publishers in some way.