https://www.adpushup.com/blog/ad-fill-rate/ A/B Testing, Monetization & Ad Optimization Thu, 27 Apr 2023 22:20:50 +0000 hourly 1 https://www.adpushup.com/blog/ad-fill-rate/#comment-25914 Mon, 07 Jun 2021 10:55:57 +0000 https://www.www.adpushup.com/blog/?p=10658#comment-25914 […] Fill rate helps publishers increase competition and bid prices for their inventory. I’d also suggest looking at the number of ad requests that successfully convert into impressions, viewability score, and net CPM, which gets higher if publishers establish direct partnerships with the demand side. […]

]]> https://www.adpushup.com/blog/ad-fill-rate/#comment-24183 Tue, 15 Oct 2019 09:29:33 +0000 https://www.www.adpushup.com/blog/?p=10658#comment-24183 […] get access to premium demand partners who bid for available impressions in real-time, ultimately increasing the fill rates and bid value for their […]

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