Comments on: AdPushup Insider: The Relation Between Price Floor Optimization and Geography https://www.adpushup.com/blog/adpushup-insider-the-relation-between-price-floor-optimization-and-geography/ A/B Testing, Monetization & Ad Optimization Mon, 07 Nov 2022 16:44:11 +0000 hourly 1 By: Sudisha Misra https://www.adpushup.com/blog/adpushup-insider-the-relation-between-price-floor-optimization-and-geography/#comment-25643 Thu, 18 Mar 2021 08:33:45 +0000 https://www.adpushup.com/blog/?p=18126#comment-25643 In reply to Chintu.

Impressions are typically counted later in the ad serving process than Matched Requests. When multiple text ads fill a single display slot it is only counted once, when the top text ad is recognized. In these cases, the Ad Impression is attributed to the top text ad.
The number of Ad Impressions may not exactly match that of Matched Requests. For example, if Ad Exchange wins the opportunity to serve, but the ad doesn’t render successfully, you may have 1 Matched Request and 0 Ad Impressions.

Hope this answers your queries. For any other technical confusions, please feel free to reach out to us at blog@adpushup.com 🙂

]]> By: Chintu https://www.adpushup.com/blog/adpushup-insider-the-relation-between-price-floor-optimization-and-geography/#comment-25629 Fri, 05 Mar 2021 00:58:56 +0000 https://www.adpushup.com/blog/?p=18126#comment-25629 Nice once. I have a question though. Ad req and Match concept is crystal clear. But, my question is more on Ad impressions, may I know why we see less ad impressions even if we have 100 or Match request?

For example: 100 Ad requests 90 Match requests but ad impressions are 30, where we are loosing 60 ad impressions which we can actually monetize.

Any isights would help.

Thanks,
Chintu

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